Case Study

+9 sales/month and -34% cost per lead: AI for real estate

+19%

sales increase

-34%

cost per lead

-61%

unproductive listings

<6 sem

ROI

New Construction Real Estate

France

Projections based on real network data and measured AI module performance.

40

Sales agents

44k

Properties

~10k

Active listings

48

Current sales/month

1,2

Sales/agent/month

SeLoger

+ other portals

The Problem

01

44,000 properties, no prioritization strategy

~10,000 listings published continuously without objective selection criteria. Estimate: 38% of listings generate no leads in 14 days, meaning ~3,800 unproductive listings at any time.

"We had 44,000 properties and published 10,000 based on gut feeling. We knew it was inefficient but had no way to sort objectively."
— Sales Director
02

Manual attribution and lost leads

Leads are randomly distributed to 40 sales agents. When an agent doesn't handle a lead, manual redistribution takes an average of 4h30. About 15% of leads are lost (>48h without contact).

03

No visibility on call quality

No calls are recorded or analyzed. Managers have no visibility on conversation quality. Top sellers' know-how is not structured or transferable.

The Solution Deployed

🎯

Market Intelligence + AI Scoring

  • Automatic scoring of 44,000 properties on 4 axes
  • AI selection: top-scored properties published first
  • Automatic stop of unproductive listings
-61% unproductive listings
🎙️

AI Coaching

  • Automatic transcription of 100% of calls
  • Analysis on 5 axes: posture, objections, differentiators, closing, client bond
  • Structured feedback with personalized advice
+150% differentiator mentions
📊

Dashboard + AI Attribution

  • Real-time view: sales, conversion, leads, listings
  • AI matching: lead → agent in real-time
  • Automatic escalation if lead not handled
4h30 → 12 sec attribution

The Dashboard in Action

AI Dashboard - Real-time sales KPIs view

Dashboard view: real-time KPIs, conversion funnel, smart alerts

Projected Results (6 months)

Sales Performance

Metric
Before
After
Change
Total sales/month
48
57
+19%
Sales/agent/month
1.2
1.43
+0.23
Conversion rate
5.8%
7.2%
+1.4 pts
Lost leads (>48h)
~15%
~4%
-74%
Lead attribution time
~4h30
<15 sec
-99.9%

Listings Management

Metric
Before
After
Change
Cost per lead
€24.30
~€16
-34%
Listings with 0 leads (14d)
~38%
~15%
-61%
Ad budget
Wasted
Targeted
~€2,000/month saved

Coaching & Skill Development

Metric
Before
After
Change
Calls analyzed
0%
100%
0 to 100%
Coaching score
Not measured
+14 pts
Measurable
Differentiator mentions
~22%
~55%
+150%
Objection handling
~40%
~65%
+60%
Manager coaching time
~8h/wk
~3h/wk
-63%

Return on Investment

<6 sem

ROI achieved

+33.5k€

Net gains/month

+402k€

Annual gains

x9.2

Return on invest.

Estimated net gains with 70% prudence factor: +€282k/year

What They Say

"The platform changed how we work. We no longer publish randomly, we no longer coach blindly. Every decision is informed by data."

Sales Director

Real estate network

"Over a third of our listings generated no leads. The scoring changed everything: we publish fewer listings, but the right ones."

Listings Manager

Real estate network

"AI coaching is like having a trainer who listens to every call. I know exactly what I need to improve."

Sales Agent

Real estate network

Key Numbers

44 000

properties scored by AI

+19%

projected sales

100%

calls analyzed

+402k€

annual gains

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