Case Study
+9 sales/month and -34% cost per lead: AI for real estate
+19%
sales increase
-34%
cost per lead
-61%
unproductive listings
<6 sem
ROI
New Construction Real Estate
France
Projections based on real network data and measured AI module performance.
40
Sales agents
44k
Properties
~10k
Active listings
48
Current sales/month
1,2
Sales/agent/month
SeLoger
+ other portals
The Problem
44,000 properties, no prioritization strategy
~10,000 listings published continuously without objective selection criteria. Estimate: 38% of listings generate no leads in 14 days, meaning ~3,800 unproductive listings at any time.
"We had 44,000 properties and published 10,000 based on gut feeling. We knew it was inefficient but had no way to sort objectively."
Manual attribution and lost leads
Leads are randomly distributed to 40 sales agents. When an agent doesn't handle a lead, manual redistribution takes an average of 4h30. About 15% of leads are lost (>48h without contact).
No visibility on call quality
No calls are recorded or analyzed. Managers have no visibility on conversation quality. Top sellers' know-how is not structured or transferable.
The Solution Deployed
Market Intelligence + AI Scoring
- Automatic scoring of 44,000 properties on 4 axes
- AI selection: top-scored properties published first
- Automatic stop of unproductive listings
AI Coaching
- Automatic transcription of 100% of calls
- Analysis on 5 axes: posture, objections, differentiators, closing, client bond
- Structured feedback with personalized advice
Dashboard + AI Attribution
- Real-time view: sales, conversion, leads, listings
- AI matching: lead → agent in real-time
- Automatic escalation if lead not handled
The Dashboard in Action
Dashboard view: real-time KPIs, conversion funnel, smart alerts
Projected Results (6 months)
Sales Performance
Listings Management
Coaching & Skill Development
Return on Investment
<6 sem
ROI achieved
+33.5k€
Net gains/month
+402k€
Annual gains
x9.2
Return on invest.
Estimated net gains with 70% prudence factor: +€282k/year
What They Say
"The platform changed how we work. We no longer publish randomly, we no longer coach blindly. Every decision is informed by data."
Sales Director
Real estate network
"Over a third of our listings generated no leads. The scoring changed everything: we publish fewer listings, but the right ones."
Listings Manager
Real estate network
"AI coaching is like having a trainer who listens to every call. I know exactly what I need to improve."
Sales Agent
Real estate network
Key Numbers
44 000
properties scored by AI
+19%
projected sales
100%
calls analyzed
+402k€
annual gains
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